Stop what you’re doing to think about what you did last week. Think about how much time you spent on
social media, liking, sharing, commenting, and posting. If you are a digital marketer then more likely
than not, most of your time is spent on social media. Now, think about how much time you spent on
your emails. If you spend just as much time emails marketing as you do on social media that’s fabulous!
If you don’t, you need to read what I have to say because to most of you it will prove to be pretty
surprising.
Why social media?
Using social media has become a must for all businesses over the years and it can be used to really
connect with your audience. Although we may spend too much time on social media, it doesn’t mean
that it should be pushed aside! Social media is vital to extend and expand a business's client base and
we cannot ignore that. If we talk about what social media does, we will realize how influential it is.
Brand recognition is one of the biggest marketing techniques and still proves to work. Social media is the
most cost effective way of making your audience recognizes your company. When using social media
you should always come up with something relevant to your company that your fans can use when
talking about you for example a hashtag or a slogan. Anything that can lead to interaction with your
followers is a must!
One of the best things about using social media for marketing is the snowball effect that it creates. In
other words, the more followers you have, the more you gain. So you need to work hard to get a large
number of followers/fans and the rest will come in time. Although the snowball effect is brilliant, you
will stop gaining fans if you do not keep your platforms updated. If a potential client sees a Facebook
page that hasn’t had a post on it for a couple of months, they won’t like it because they won’t gain
anything from it.
Another advantage that social media marketing has over email marketing is that it is much easier to
access a customer’s social media page than it is to access their email address. Many companies have
their general email address e.g. however your email campaigns don’t tend to get very far when you
email these types of accounts, they get a much better response when you send them to the actual
employee accounts, and these can be hard to access.
Why email?
