What is the most effective advertising strategy for Web marketers?
Banner ads? Print ads?
Sorry, none of the above! According to study, the most effective method of generating Web site traffic is "Search Engine Submissions" and "Search Engine Optimization "
This study asked Web marketers for their perception of the effectiveness of different Web site marketing techniques. SEO is the most effective way of website promotion.
While submitting to search engines is the most effective method, submitting alone is not enough. That is only the first part of an effective search engine strategy. You also need to make sure that your site achieves a top ranking. Otherwise, no one will find your site even though you have submitted it to search engines. This extra effort will separate you from the vast majority of businesses on the Web.
Another part of the research study rated the effectiveness of different methods for generating sales. Search engines are the top of this chart.
Search engine promotion offers an advantage over most other marketing techniques because you can get results without having to spend hard earned money. Unlike acquiring mailing lists or buying banner ads, search engine submission and positioning is really cheap. The trick to making a big profit is simply knowing how to do it properly.
Types of Search Engines
Key to improving your Web site's rank in the different search engines is an understanding of the basic criteria by which search engines index and then retrieve documents. Before you submit your Web site to each search engine, we want you to have the tools and information to maximize your results.
There are two primary kinds of search services:
- Search engines: These rely on "software spiders" to index Web sites. You submit your page to a search engine and the spider will index your entire site. Theoretically, these spiders might find your site by accident, but odds are they won't unless you go to them and tell them about your site by filling out their "submit" page such as google webmaster tools, yahoo site explorer and MSN live submission. Examples of search engines are Google, Yahoo, MSN: Live Search, and AltaVista.
- Directories: These rely on submissions from users and Web site owners to populate their indexes. Most directories add your site to their index, but generally they link only to your home page rather than indexing the full text of each page on your site. Examples of directories are Yahoo! and Open Directory Dmoz.org.