The previous "widget" example could be improved by taking advantage of another scoring technique favored by some engines. The text within a link is sometimes weighed more heavily than words found in the regular body text.
Here's our "widget" example revised to reflect this new technique:
<HTML>
<HEAD> <TITLE> Widgets and More!</ TITLE>
<META name=" description" content=" Widgets by Jerry's Widget Emporium are the best widgets money can buy.">
<META name=" keywords" content=" blue widgets, green widgets, red widgets, Jerry's Widget Emporium">
</ HEAD>
<BODY> <H1> Widgets Explained:</ H1>
<P> Widgets by Jerry's Widget Emporium are the best widgets money can buy.</ P>
To learn about our widgets, choose one of the following: <BR>
<A HREF=" blue-widgets. htm"> Blue Widgets</ A> <BR> <A HREF=" red-widgets. htm"> Red Widgets</ A> <BR>
<A HREF=" green-widgets. htm"> Green Widgets</ A> <BR> </ BODY>
</ HTML>
The above example again emphasizes the keyword "widget" and also includes other phrases people might search on such as "blue widget." Most people search on two or more words to narrow the scope of their search, so always include related keywords together whenever possible.
The visible text of the links is where you primarily want to include your keywords. It's also a good idea to create your page names based on your best keywords. That way you score a few more keyword points for the occasional search engine that indexes the page name portion of the link tag as well.
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